1. Use everyone agrees with me.
2. Lead with your best position.
3. Use a deep voice.
4. Oppose their source.
5. Connect personally with the other person.
6. Speak simply to the point.
7. Use the top or bottom benefits of a list.
8. Use an authority to support your position.
9. Repeat your position clearly and often.
10. Use common acceptance.
11. Create a sense of urgency.
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