You begin any new skill as a novice. New skills are accompanied with feelings of awkwardness. As infants, your parents spent a lot of time teaching you how to talk. Before long, you were able to speak easily. After that, they stuck a book in your hands, and you had to learn a new skill. Reading. You felt awkward all over again. Being an expert at one skill doesn't mean that you are an expert in another. The learning process never stops. Some new owners have similar experience in businesses. They may be mechanically inclined, give attention to detail, and work well with their hands. They believed in themselves to the degree that they are willing to lay out a bunch of money to get their new business going. All in all they are a really confident bunch. Some owners think that just because they are strong in operational skills means that they are automatically strong in another unrelated skill such as sales or mark...
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